Seller Representation · 2025
524 East 72nd Street, Unit 28DE
A high-floor Belaire condo with three bedrooms, a den, two storage units, and the white-glove service Upper East Side buyers expect.
Seller Representation
A $2.1M Lenox Hill close built around service, storage, flexible rooms, and everyday usefulness.
- Closed
- $2.1M
- PPSF
- $1.3K/SF
524 East 72nd Street, 28DE had a clean seller story: a high-floor three-bedroom with a separate den, two storage units, and the service profile buyers expect at The Belaire.
The opportunity
The strongest buyer for this home was buying function as much as finish. The extra room mattered. The storage mattered. The building service mattered. Together, those details made the apartment easier to live in and easier to understand.
Frank’s read
On the Upper East Side, service is expected at this level. The difference comes from how the specific apartment works. I wanted buyers to see the plan as a practical upgrade: bedrooms, work space, storage, and building support in one clear package.
How it was positioned
The campaign connected the Belaire’s full-service foundation to the apartment’s day-to-day strengths. Twenty-four-hour doorman coverage, concierge service, a resident manager, and a full-floor health club gave the building context. The den and storage gave the apartment its sharper edge.
Result
The sale closed at $2.1M on June 24, 2025. The result was strongest when the home was presented around the way it made daily life easier: more usable rooms, more storage, and a building that supported both.
Why it matters for sellers
Useful details should never feel like footnotes. In the right campaign, storage, service, and a flexible room become part of the value argument a buyer can repeat back with confidence.
Lessons
