Seller Representation · 2024
21 East 12th Street, Unit 17B
A high-floor Greenwich Village condo with southeast corner views, Selldorf architecture, and a polished two-bedroom plan in a full-service building.
Seller Representation
A $5.2M Greenwich Village close built around Selldorf design, corner views, and a high-floor downtown buyer profile.
- Closed
- $5.2M
- PPSF
- $3.2K/SF
21 East 12th Street, Unit 17B gave a seller a clean high-end Village argument: Annabelle Selldorf architecture, southeast corner views, a full-service building, and a two-bedroom plan that felt composed from the first photograph.
The opportunity
The property sat in a buyer pool that cares about design pedigree and daily ease. At this level, the address, architecture, light, and service all need to work together. Unit 17B had that combination.
Frank’s read
My read was to make the home feel precise rather than loud. The right buyer would understand the Selldorf building, the Gold Coast of Greenwich Village, and the value of a high-floor corner residence with clean proportions. The listing needed to respect that intelligence.
How it was positioned
The campaign centered on the things a serious buyer would use to justify the decision: southeast exposures, downtown skyline views, a full-time doorman, concierge, gym, resident lounge, garden, and a 1,629-square-foot plan that did not waste space.
Result
The sale closed at $5.2M on November 21, 2024. It was the kind of result that comes from matching a polished home to the buyer who already values design, service, and the right Village address.
Why it matters for sellers
Design-forward homes need a listing strategy with restraint. The best work is to understand what the buyer already values, then make the strongest facts sharp enough to stand on their own.
Lessons
