Seller Representation · 2026
116 University Place, Unit 5
A rare full-floor Village condo with keyed-elevator privacy, serious light, and scale that buyers could feel before they studied the floor plan.
Seller Representation
A $7.4M Greenwich Village close built around full-floor scale, private arrival, and the kind of proportions buyers remember.
- Closed
- $7.4M
- PPSF
- $2.4K/SF
116 University Place had the fundamentals serious downtown buyers recognize quickly: one full floor, a private elevator arrival, sixteen oversized windows, and a great room with real width. In a five-unit Greenwich Village condominium, those facts do the heavy lifting when the campaign makes them unmistakable.
The opportunity
The seller had a home with a clear advantage: privacy, light, and scale in a newer boutique building on a block buyers already understand. The apartment needed to read as rare without sounding precious, and it needed the buyer to feel the difference between a polished condo and a true full-floor home.
Frank’s read
The strongest buyer would care about how the apartment lived. The keyed elevator mattered. The Smallbone kitchen mattered. The corner exposures over University Place and 13th Street mattered. So did the daily doorman coverage, private storage, gym, and landscaped roof terrace. Each detail supported the same idea: this was a downtown home with room, privacy, and ease.
How it was positioned
I kept the story close to what a buyer could verify in person. The campaign centered on the arrival sequence, the width of the entertaining space, the long runs of glass, and the calm of a Morris Adjmi building with only five homes. For a seller, that is where good positioning starts: identify the features that create value, then make them simple to understand.
Result
The sale closed at $7.4M on January 14, 2026. The buyer was not being asked to imagine rarity. The apartment showed it through its floor plan, its light, and its address.
Why it matters for sellers
When a property has a real advantage, the listing should not bury it under generic luxury language. My job is to make the strongest facts obvious, price the opportunity clearly, and stay close enough to the deal that the seller never loses the thread.
Lessons
