Seller Representation · 2024
333 East 14th Street, Unit 14KLM
A true four-bedroom downtown co-op where the selling argument was useful space: bedrooms, baths, a den, and a location buyers could use every day.
Seller Representation
A $2.2M downtown close built around room count, flexibility, and a practical family-size co-op story.
- Closed
- $2.2M
333 East 14th Street, 14KLM gave a seller something many downtown buyers want and rarely find cleanly: four bedrooms, three baths, a den, and a corner plan that made the space feel immediately useful.
The opportunity
The right buyer for this apartment needed more than a pretty living room. They needed bedrooms that worked, space for work or guests, storage, and a downtown location that fit the rhythm of daily life. That made the room count the central selling point.
Frank’s read
My read was straightforward: make the plan easy to understand. Four bedrooms. Three baths. A den. Corner light. Renovated condition. Good building services. The campaign had to keep those advantages clear from the first card to the final showing.
How it was positioned
The apartment was positioned around function and flexibility instead of abstract luxury. The location connected Gramercy, the East Village, Union Square, and transit. The building added the practical layer buyers care about: part-time doorman coverage, onsite garage, live-in super, updated laundry, and a pet-friendly posture.
Result
The sale closed at $2.2M on September 26, 2024. The result came from matching the home to buyers who understood what real downtown room count is worth.
Why it matters for sellers
When a property has practical advantages, the marketing should make those advantages obvious. Buyers move with more confidence when they can see how the home solves real life, not only how it photographs.
Lessons
